Qualities of a Successful College Student

What qualities in a student cause him/her to be successful in college? ESSAY 3 It can be fun for a person that is starting college. Starting college can be fun because the person is in a new environment. The environment is different for one who is starting because the person has to take on a more mature responsibility than he or she would have had taken on while in high school. Although starting college is fun, there are 3 roles a student can take on in order to be successful while in college.After getting through the 2012 school year, I have come to the conclusion that in order for a student to be successful while in college, he or she has to do the following: take a College Career Success Skills class his or her freshman year, he or she has to feel the professor out, and the student has to also take down notes. Taking a College Career Success Skills course is the best class that a 1st time freshmen can take while in college.It is the best class because the student finishes the cour se, knowing that he or she is going to be successful while majoring in the career of his or her choice. The course allows the student to explore a major and write a paper about it. This is because many students enter college not knowing what he or she wants to major in. The student also learns if he or she is capable of being successful in the field through taking a personality test. This test determines if the student’s personality match the field.If the student pass the test, than he or she has found a field and has also finished, knowing that he or she is going to be successful while studying in that field. For example: If bob was a 1st time freshman and he did not know what major he would be successful in studying, taken this course would have given him the answer because he would have had found the career that he knows he is good in. So, CCSS is the best course for a student who is trying to find a major to be a pro at while in college. When the student feels the profess or out, this is another way of being successful while in college.This is because in order to past a course, the student has to think the way the professor would think. The student has to work a math problem out or write a sentence out the same way his or her professor would because that is what one who goes to school would called â€Å"thinking like the professor. † When a student receives a graded paper, the student is suppose too get up and ask him or her â€Å"What did I do wrong? What did this comment mean? † This way, the student has all the information he or she needs to pass the course.If the student was told to work on subject-verb agreement, this would be the main thing that the student would look out for while writing because this was his or her weakest point. This way, the student then thinks just like the professor by writing out sentences like him or her. Good note-taking skills are another great way to be successful while in college. It is another great w ay because every piece of note counts. Every piece of note counts because everything that was written down over the week will be on the test.A student that takes down notes all week will mostly likely say â€Å"oh, I remember this†, when it is time to test because basically it was the test the student was writing out the whole time. If a student has written down all of chapter 6, he or she is suppose too be familiar with the test after taken down notes all week. Therefore, writing notes is another quality of a student being successful while he or she is in college. What qualities in a student cause him or her to be successful while in college?Many colleges are wondering the qualities. It takes one from experience to answer such a question. After surviving the spring 2012 semester, my following qualities were: taking a CCSS course to figure out what would I be successful at studying in, feeling out the professors so we both can cooperate like teacher-student, and writing down everything the teacher wrote on the board. Those are the qualities I would recommend to any student that is asking â€Å"what qualities in a student cause him or her to be successful in college? †

10 years from now Essay

I don’t like thinking too much about the future, I’ve always been one to worry. Despite all the what-ifs that go through my head on the daily, I try to remember that there are certain things that I can control and many things that I can’t. I am learning how to focus on those things I can control in order to create a successful life for myself. In ten years from now I will be 28 years old and everything else is just a fantasy. I plan on finishing two years of pre-requisite classes at Kirkwood and then continuing on to Mount Mercy University to study nursing and earn my BSN (Bachelors in Nursing). I will be finished with school so with that being said I see myself as a nurse working in a hospital, that is if I don’t change my major five times before I graduate. Read more:Â  10 Years From Now Essay By almost 30, I hope that I will be close to married and preparing myself to start a family. I’m not sure how many kids I plan on having, but probably no more than three. I plan on being financially comfortable which includes owning my own car and home. I know through out my life I will always continue to be close with my family, so I’m hoping that I always live in close distance of my parents and my sister. When it comes to planning out ten years from now I feel as though I have a good grasp on which road I’ll be going down, but that road could be going many different directions. I plan on taking it one day at a time, and hopefully with that strategy by the time I’m 28 I will be a very happy woman. 10 Years From Now Essay Ten years ago, I was in middle school, and was a kid that only wanted to do homework after school, eat, watch television and play with friends. I was a kid that did not care about the future and, if you had asked me what I wanted to be, I would have simply answered that someday, I will be a racecar driver. Now, I am able to clearly imagine the position I want to be in ten years. In ten years, I will have completed my bachelor’s degree in Bussiness administration major in financial management. After my graduation at dlsl, I would have gotten a good entry-level job in the financial industry We are thinking too much. It seems odd at first, but the only way that you’ll be proud of yourself ten years from now is to stop thinking about time and to start focusing on the now. see more:where i see myself in 5 years essay

Creative Tension Model Essay Example | Topics and Well Written Essays - 1000 words

Creative Tension Model - Essay Example The human mind is very unique in terms handling things. Every person has to manage a lot of things in his daily routine. Some things need more intention while the others hence the human mind prioritizes them accordingly. Every day there is a new challenge he has to face and he has to make the best of it. But at times our mind becomes so distorted that we are not able see a clear vision of things. This all effects our professional growth and family relationships adversely. Thus the creative tension model defines a set of rules and techniques that enable us correct those mistakes and help to make us a better person. In other words, this a structure that facilitates the creativity and change process in a person. The learning process of a person never ends. As a child we learn new things at every step of our age. In fact it grows on as the person keeps on experimenting new things. But there are certain ‘does and don’ts’ which are instilled into our lives from the very beginning. Similarly, such implications create fear in us and a kind of unworthiness settles in our minds for the things we can have and the things which are totally out of question for us. Peter Senge in his book â€Å"The Fifth Discipline† states as it is believed that there are two contradictory beliefs that can limit our ability to create what we actually want. Out of them the most common one is believing that we are powerless and our failure in being what we actually want to be. The other one center’s around our unworthiness that we do not deserve to attain what we truly wish for. (Senge, 2006) Creative tension can be defined as a tension between your current reality and your vision or goal. Robert Fritz has explained creative tension using the example of a rubber band stretched across your vision and your current reality. As you move towards your vision, the rubber helps you pull in your desired direction. This tension symbolizes motivation, the more

Re-write this document Essay Example | Topics and Well Written Essays - 750 words

Re-write this document - Essay Example Wave pressure is expressed by both time and distance. Sound moves in a straight line in a medium of equal density (Funk & Wagnall, 1979), but sonar depends on the reflection of sounds that are conducted underwater. Whether sound is reflecting (throwing sound back from a surface) or refracting (bending the normally straight path of sound toward a new direction) is of great importance to sonar applications. Levels of stratification and levels of salinity greatly change how sound travels through shallow water. Accurate calculations and research will give sonar operations more accurate and reliable results. The speed and velocity at which sound travels through water was first researched by Sir Isaac Newton in 1687. He began these investigations when he discovered that measurements of sound as it travels through fluids relied only on the physical properties of the fluid, such as its elasticity and density. The first accurate measurements of the speed of sound in water were made in 1826 by the French mathematician Jacque Sturm. Further studies of how sound originated and was carried underwater became crucial from a military standpoint in World War I with the introduction of the submarine. Great progress was made in our understanding of sonar during World War II and the issue has received increasing attention in more modern times (Funk & Wagnalls, 1979). The speed of sound in water depends on different factors including temperature, salinity and wave depth (Derencin, 2002). There is a positive relation between water temperature and depth – as the depth increases, the water temperature decreases. The term ‘isothermal’ is used to describe a uniform water temperature (Standards and Curriculum Division, 1944). Sound travels slower as it encounters denser gas or fluid; therefore, the speed of sound in water is four times

Mobile Health Care Payments Research Paper Example | Topics and Well Written Essays - 1000 words

Mobile Health Care Payments - Research Paper Example Mobile payment has become the single and most efficient and reliable mode of payment in hospitals. According to West (2012), the utilization of smartphones transformed the communication and methods of payment in commerce and health settings in the country. At Cleveland Clinic, these modes of payment are as a result of late payments of medical bills by patient in the hospitals after medication. Due to close monitor of the payment system, the hospital management realized that out of all the patients, only a few paid their bill in cash. Majority did not pay for their health services in the hospital (West, 2012). It resulted in the lack of revenue for the hospital since patient payment accounted for the majority of the clinic’s revenue. The impact of unpaid bills on the clinic was significant leading to ill health provision due to lack of enough health equipment in the hospital. Majority of health workers also could not receive pay since the revenue turnout was not sufficient. In addition, the introduction of Obamacare has also necessitated the use of smartphones in payment of hospital bills. Smartphones payment enables the hospital to collect revenue efficiently since the introduction of that Act. Implementation of that law meant an increase in the overall number of patients accessing the clinic and other health services (Shoval, 2013). Moreover, the Act places more responsibility on employers with the high-deductible plans on employees. The Obamacare, for this reason, is a sign of high revenue turn out to hospitals and clinic, and efficient collection of that revenue by hospital through smartphone payment would be significant. Additionally, the advancement in technology that is an entry of smartphones necessitated its use in hospital payment. This device is a valuable tool in revenue collection both for the health and commerce sector. As a result of this, Cleveland has decided to change the mode

Case interpretation Paper Research Example | Topics and Well Written Essays - 1250 words

Case interpretation - Research Paper Example These scenarios provide a basic idea about the challenges which might be faced by the business environment in order to survive in the marketplace in the year 2050 (Deutsche Post AG, 2012). Among these case scenarios, this paper aims to evaluate the state of affairs presented in the first scenario, titled as Untamed Economy – Impending Collapse. Furthermore, the paper will assess the challenges which might be faced by the logistic industry due to the most probable challenges in the business environment of 2050. It will also intend to identify the reasons and/or causing factors of these challenges. Case Scenario: Untamed Economy – Impending Collapse The entire world is distinguished with the assistance of unrestricted materialism and consumption. In addition, the rapid growth of international trade set the pace of business and economy all across the world. The advanced global transportation also ensures the frequent exchange of goods and services all across the internatio nal territories and/or boundaries. With this concern, it has been observed that the world economy is forced by unsustainable standard of living along with the uncontrolled exploration of natural resources which in turn creates a string negative impact over the stability of business environment. ... It is most likely to be disrupted by the frequent natural disasters which in turn can have strong influences on the global supply chain increasing capital costs in terms of logistic companies. Apart from this, the international trade is also quite likely to increase the demand of production processes by the companies in the global dais. Therefore, rising insufficiency of energy resources, higher energy prices and costlier raw materials shall lead to slackened profit margin in the industry sector. With this concern, operational managers of the global logistic industry should actively response to the disasters with the help of contingency planning (Operations Manager, 2012). It has further been observed that operational managers are mainly engaged with inventory management processes, shipping and receiving as well as hiring and training employees in the current day context. However, in such probable scenario of 2050, an operational manager shall need to focus on inventory management al ong with strong networking of supply chain according to the regional divergences in order to maintain the profit margin (Johnston & Clark, 2012). Challenges to be faced by the Logistic Industry in the Year 2050 In the year 2050, the logistic industry might have to face various challenges in terms of supply chain disruption, high energy prices, expensive raw materials and shrinking profit margins. In the upcoming eras, there are high chances for scarcity of resources due to the natural disasters and frequent climate changes which in turn shall create the nationalism and protectionist barriers across the international boundaries. Additionally, this might come up with

Vase with Fifteen Sunflowers Research Paper Example | Topics and Well Written Essays - 1000 words

Vase with Fifteen Sunflowers - Research Paper Example The artwork titled Vase with Fifteen Sunflowers has a significant historical background. It is not a masterpiece that came into existence by chance or due to the sheer whimsy of the artist. It is a well though presentation with a clear intellectual intent and vivid content. This painting is a part of the series Sunflowers (or Tournesols in French). It belongs to a set of paintings executed in Arles in August, 1888. In this set of paintings, we can see bouquets of sunflowers (occasionally in combination with orange hued dahlias) in various styles, contours, and positions. Discussing the historical background of this painting more intricately, it cannot be neglected that the series Sunflowers was painted mainly in two parts. According to Stolwijk and Veenenbos, the first part of the series was executed in Paris in 1887. The second part was executed in Arles during 1888. Many of the Sunflowers artworks were sold or auctioned to various art collectors and museums all over the world. But the fourth version, i.e., Vase with Fifteen Sunflowers, did not leave the artist’s estate at least in his lifetime. â€Å"Vincent began his series of sunflower paintings to enliven the studio of his Yellow House, but from the beginning they always meant more to him than simple decoration. Vincent hoped that his sunflower series would prompt discussions with his guests about art and illuminate for them the aesthetic experience of painting in the south.† Historically, Van Gogh was influenced by his dear friend, Gaugin, at certain stages of his painting career. In the late 19th century, many of his artworks were sold or auctioned to the collectors and museums in the countries like Britain and USA through Gaugin. Thanks to the enthusiasts like Gaugin and several other admirers, we can today see Vase with Fifteen Sunflowers at the National Gallery, London. Contextually, Tellegen (42-45) holds that the environment and culture of Paris also had a profound effect on the painter. The simplicity of this artwork is the main attribute to its artistic value. In Van Gogh’s words, as stated by Mancoff (66), the artwork was â€Å"a picture all in yellow†. We can note only a few touches of green in the branches and stems and blue bordering lines of the table and the vase. Various shades of yellow color were used in the painting. However, this did not give it a pale look. On the contrary, it became a lively masterpiece. Furthermore, th is picture does not belong to any complex genre of paintings. It is simply a still life work. A still life work is that where the painter obtains his idea from the surroundings. Unlike portraits, it may not be an intricate visualization of a real model or subject. Still life paintings may attain high levels of both reality and imagination. In the artwork I am discussing now, it is still not clear enough that whether the painter used some material, model object while painting it or not. In this way, the painting becomes simply intriguing and thought provoking in its genre and time. Part I.D When I looked at this masterpiece, I could see a bunch of sunflowers in a vase. The vase is on a table, seemingly in the front of a plastered wall. The sunflowers in the lower part of the bunch are strangely drooping down. Although two sunflowers at the lowest regions of this floral assortment do not face the spectator directly, they leave a lively impression. Most of the other sunflowers can be s een in a front view orientation. The lines that have been drawn to create the flowers are generally curved

Quantitative Methodology Assignment Example | Topics and Well Written Essays - 500 words

Quantitative Methodology - Assignment Example The researchers applied the social compensation hypothesis to argue that the lonely and society anxious children often turn to online communication in the quest to find new friends as well as be in touch with their families (Bonetti, Campbell & Gilmore, 2010). The hypothesis also explained that online forms of communication are an avenue for forming and maintaining relationships. Data was collected quantitatively using a survey and questionnaires where the participants included the amount of time they spend online and the topics they discuss (Bonetti, Campbell & Gilmore, 2010). Convenience sampling was used to get the best students from the selected 626 students so as to get the best students that would give the correct information on the use of the internet. The independent variable was the loneliness and social anxiety among children and adolescents while the dependent was online communications as a form of maintaining relationships with families, friends, and even foreigners (Bonetti, Campbell & Gilmore, 2010). Data was gathered via the use of survey where the participants were subjected to a summarized version of the UCLA Loneliness Scale as well as an shortened gauge of the Social Anxiety Scale for Adolescents (SAS-A) (Bonetti, Campbell & Gilmore, 2010).   Students also filled questionnaires in their free time. Chi-square analysis was applied to assess the statistical inconsistencies between the loneliness and social anxiety and regularity of the use of the internet for communication purposes (Bonetti, Campbell & Gilmore, 2010).  ANOVA was also used to estimate the variances between the time used in online communication by the children with self-reported solitude and social apprehension and the students without (Bonetti, Campbell & Gilmore, 2010). The ethical guideline of obtaining consent before conducting research

Poetry Analysis the famous blue raincoat by leonard cohen Essay

Poetry Analysis the famous blue raincoat by leonard cohen - Essay Example The title refers to the unnamed person’s raincoat. This becomes an important symbol in the song. The tearing at the shoulder of the raincoat suggests the passage of time, vulnerability, and also the inability perhaps to â€Å"shoulder† responsibilities like fidelity. Maurice Ratcliff in The Complete Guide to the Music of Leonard Cohen suggests that since Cohen has admitted that the title refers to a â€Å"Burberry† raincoat he owned himself, perhaps the letter is addressed to his own past self (Ratcliff 37). The interpretation of the other being Cohen himself is possible and suggests that writing or singing the letter is a kind of therapeutic act to redeem his own perhaps unjust behavior towards Jane. The form of the poem is roughly in the AABB rhyming scheme with minor variations. For instance, in the stanza following â€Å"Well I see Jane’s awake†, the rhyming scheme shifts to ABCB temporarily. There are also devices to indicate the epistolary nat ure of the poem: â€Å"Sincerely, L. Cohen† at the end and the vague mention of the date and time at the beginning, for instance. Most of the song appears to fall in the metrical pattern of amphibrach, although this varies also. The content of this popular song is obscure and open to interpretation.

A Message Without Words Essay Example for Free

A Message Without Words Essay Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Craft a message for this image and its appeal to the public on behalf of Benetton. The message selected for revitalizing a social conscious campaign to address a world issue that Benetton wants to draw attention to is, adoption and racial tolerance. Benetton wants people to realize that many children go without a real home or parents to love them and never get a real chance at childhood. They may have to live in orphanages, group homes or even worst, be placed from home to home in foster homes, because they never get adopted. The message is that love has no color, it is colorblind. It does not matter, what color the parents or the child are or what part of the world they come from, anyone can give the gift of love, by giving a child a home of their own. Define the goal of this campaign and the targeted audience with supporting rationale. The goal of Benettons communication and advertising is to target the global consumer and create a brand image and lifestyle. In past campaigns, Benetton has sought to create both a global dialogue about specific issues and make this part of its corporate culture. Benetton has used its advertising to champion social causes. Therefore, the goal of this campaign is to make people aware of the need for adoptions, the ease of adoption, bring attention to the beauty of adoption while combining racial tolerance, to promote colorless adoption. We want to shine the light on the colorblindness of adoption and that race, culture or creed should not matter, it is all about giving love. TARGET AUDIENCE The target audience will be global consumers, men and women between the ages of 18 and 44, because according to J. Jones, PhD. with the National Center of Health Statistics, â€Å"†¦ about 2 percent of the adult population aged 18-44, or nearly 2 million persons, [have] adopted children (4). More than twice the percentage of men (2.3) had adopted a child compared with women (1.1). These percentages represent approximately 1.3 million men and 613,000 women. Higher percentages of people over age 30, who are currently or formerly married, who have given birth or fathered a child, or who have ever used infertility services have adopted children compared with people who are aged 18-29, never married, without biological children, or who have never used infertility services†. This audience was chosen because it represents the majority of the American adopting population and also follows the demographic of Benetton shoppers. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. â€Å"Most adoption companies use an advertisement strategy that employs marketing techniques like advertising in local or national magazines. They may write articles, place personal ads or use advertorials in magazines† (Adoption Marketing, n.d.). â€Å"An advertorial is an advertisement in the form of an editorial† (Merriam-Webster Dictionary, n.d.). This method is used because when used in printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story. This method has gotten much attention for adoptions, but can be very costly. Other methods that are generally used for marketing adoption are running ads in newspapers or in the Yellow Pages. Because most adoption agencies are non-profit, a non-profit business cannot spend a whole lot of money on marketing. Even though some of these methods are inexpensive, these traditional methods are not very effective and really cost adoption agencies more money than the results, they receive. The reason for such poor results if the fact that newspaper and telephone book use are in decline. Personal ads though, are still somewhat effective. For these reasons, Benetton has decided to support this cause and use their bold, controversial ad campaign and social media network tools, to draw attention to such a worthy cause. Benetton also likes to stir controversy and believes that through this campaign they can address that adoption should be colorblind. This is the reason for this particular image to be used. It is strong and quite an attention getter. We want to use marketing techniques to reach single, young men and women, as well as, couples. The marketing campaign will need to work well and be effective enough to reach singles and couples, who want a baby and are unable to have one or want to add to their existing families. Because this campaign is for a nonprofit, instead of selling a product, we will be trying to get people to take action. We must translate the concepts of for-profit marketing for financial reward to nonprofit marketing or â€Å"social marketing†. â€Å"Social marketing is defined as using marketing concepts and techniques to achieve specific behavioral goals for social good† (Miller, 2010). This researcher believes that a marketing plan really is a set of questions that once answered reveal the actual integrated marketing communications package. The marketing plan is a made up of topics and then the questions to address each topic. The elements of our marketing plan are as follows: 1. Marketing Goals – in this phase we define what we need to do or want to accomplish. As stated above, through Benetton’s bold ads and their existing social media network, our goal is to bring awareness to adoption and that giving love is colorblind and we will do this by targeting the global shopper. We need to make people aware of the ease of adoption and how adoption makes the world better for all parties involved. We have to examine our existing advertising network, to determine if this message a proper fit for our current methods of advertising. Will this message work in our in the current magazines, billboard network (buildings, Times Square, etc., in transit stations, on trains and buses), in our stores and within our established social media network, already in place; which has been used in our other social cause promotions? Should this campaign be just domestic or global and include our international advertisi ng? 2. Environmental Analysis – the conditions under which we will operate. During this stage, a SWOT analysis will be performed, to determine the strengths, weaknesses, opportunities and threats associated with matching adoption and the Benetton corporate image. Because we are operating within the framework of a retailer promoting their stores and products, as well as, this social cause, we will address each of the following conditions: a) What are the internal and external conditions under which this marketing program must operate? Internally, what is Benetton’s corporate governance policy and how have they handled their promotion of social causes in the past? Because much of Benetton’s social promotion has been so controversial, we will need to investigate this question carefully, because adoption involves children and is not strictly an adult issue. Also, are there any adverse corporate public relations issues of record which could arise, that would relate to the company supporting and endorsing adoption? Since Benetton is a global organization where will this promotion appear, in the United States, only or in international markets? Throughout our global market, what are the legal regulations and cultural differences regarding adoption,? Finally, what resources are available to promote this cause within the organization? Does Benetton already have resources in place to promote adoption or will there be the need for partnerships with others? If partnerships are necessary, which ones should be selected. b) What skills will we need to promote this cause and what ones do we have on staff now? c) What systems do we need in place for this IMC plan to succeed? Do we have the proper exposure and audience in place, to make the social media elements of the promotion successful? 3. Audience and Segmentation – Who must we reach and convince and what are their interests and values. (see Target Audience, p. 3 of this document). 4. Messaging – the specific message that will move the audience to action. The message is simple: Adopt!!! Love Is Colorblind. By showing the hand of a child of one race and the adult hand of another race, we wish to communicate that adopting any child is a great gift of love and race should not matter, racial tolerance. The message’s goal is to show that we can all love and share love with any child and make the world a better place, trough racial tolerance and coexistence. 5. Marketing Tactics – how will we deliver the messages? Because of the demographic of the Benetton shopper and the company’s past advertising for social causes, this researcher believes that that they have in place the distribution channels for this message. The methods selected are photographic ads in their current magazine relationships, open air billboards; and billboards in transit stations, on buses and trains and in their retail outlets. Benetton’s existing social media network channels will also be used as a part of this IMC mix. This will include the company website, an email banner and Twitter. 6. Budget and Staffing – the resources to implement the plan. In this phase, we outline the financial and staffing resources required to implement the plan. Questions that must be answered include: What will be the budget for this promotion? Do we have the skills, time, and talent on staff to produce this promotion? For this IMC program to succeed, do we have adequate knowledge about adoption, in house or do we need the support of partner? 7. Strategy Metrics – how will we measure progress against our goals? In a for-profit IMC program this is an extremely important step, but in promoting a social cause, this step is very different and very difficult to measure. Although we want more people to adopt, this is tangible. Getting people to look at others through colorblind eyes, becoming more loving and caring toward others and to increase racial tolerance, is not. Therefore, promoting this message and stirring up publicity and social consciousness about adoption, race issues and tolerance, are one way to measure the success of this social cause IMC program. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: The technologies used along with expected benefits of each. How the message and goals will be promoted. The process of marketing occurs in five steps: Understanding the market and the company’s marketing strengths and weaknesses, developing a marketing strategy, building a marketing plan, implementing the plan, and monitoring the success of the plan. Now that we have formulated our integrated marketing communications plan, and identified our targeted group, we will address the technologies we intend to implement, as part of this IMC program. The technological methods we will use, will be the company website, an email banner and Twitter. The Internet offers innovative and cost effective methods for adoption marketing. Using the Benetton website, we will be able to focus on reaching more people, telling people what adopting means, to a child and to society as a whole. We will take the mystery out of the adoption process. An excellent method of using the website for social cause internet marketing is having a website blog chronicling true stories of happy events surrounding adoptio n, and the fact that this can be interactive and done in a matter of moments, will give Benetton an opportunity to gather consumer data. A good use of the email banner is pay-per-click advertising, this will lower the overall cost and give interested consumers a way to contact an actual adoption agency. It will give the agencies more traffic to their websites and help increase greater awareness. The use of Twitter to promote this cause, is an excellent choice, because the Benetton customer is young, international and upwardly mobile. Benetton has a reputation for being modern, young and on the edge, so this is a perfect fit. Twitter is mobile and â€Å"gives [the user] the ability to share 140-character thoughts in a split second, [Benetton] can easily share links to PR releases, [adoption success stories, positive race messages] and stories about [their] business†¦Ã¢â‚¬  (Lacey, 2010). Twitter can also be used to branch out into other social causes, keeping an eye on trending topics and using it to tweet, about more than just Benetton business. â€Å"Twitter gives [Benetton] the ability to take a single thought [or cause] and share it with millions of people. And [their] customer evangelists can spread [their] message, as well as their opinions about [the] company’s greatness to as many people as possible† (Lacy, 2010). Since Benetton has such a reputation for their involvement in social causes, this element of the IMC, is a perfect fit for the company and the cause. In fact, all three of these technologies fit perfectly with the Benetton consumer demographic and the company’s corporate image and culture. They will be effective, not only to bring attention to this campaign on adoption, but will work well with future social cause promotions. These internet marketing methods will even include search engine optimization, viral marketing and article marketing as well. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified. Benetton wants to enhance its reputation and drive sales; and the nonprofit cause wishes to generate awareness of their mission. In this promotion we are drawing awareness to the Benetton brand, adoption and race tolerance. The first group that we will reach out to partner with and gain support for the campaign; will be adoption agencies and orphanages. Benetton has the brand name and the reputation that will get the public’s attention. They want to use and share this with the cause to promote adoption. This a great combination but, the company lacks the knowledge on adoption regulations, laws and the process. Adoption agencies and orphanages have this expertise. An adoption agency or orphanage must be well-versed in laws and regulations regarding adoption, because this industry is so strongly regulated. Each country and even within a country, each state may have a different set of rules, regulation and laws to follow. Adoption agencies and orphanages are also heavily licensed. Because of the stringent regulating and the involvement of children it is necessary to have a partner with this knowledge, to be successful in promoting this cause. For this reason, these organizations are obvious choices to be major partners in this ad campaign. To support the â€Å"colorblindness†/racial tolerance piece of this campaign, Benetton will partner with The Southern Poverty Law Center. This partner was selected because this organization â€Å"is a nonprofit civil rights organization dedicated to fighting hate and bigotry, and to seeking justice for the most vulnerable members of society†(Who We Are, 2012). The Southern Poverty Law Center was founded by civil rights lawyers Morris Dees and Joseph Levin Jr. and is internationally known for tracking and exposing the activities of hate groups. This partnership was selected because of the organization’s international reputation and their dedication to fighting race bigotry. Also, their attention to seeking justice for the most vulnerable members of society, one of which is children. They were also selected because they have a specific program aimed toward children of the world, which distributes, free of charge, documentary films, books, lesson plans and other mat erials that promote racial tolerance and respect. Once this IMC plan is implemented with these partners, Benetton will not only have a successful campaign on adoption and racial tolerance but, this IMC foundation can be used for future social cause promotions. References Adoption Marketing | Advertising Strategies for Agencies Childrens Homes. (n.d.). Search Engine Positioning | Advertising, Marketing Optimization. Retrieved December 9, 2012, from http://www.customermagnetism.com/adoption-marketing/ Advertorial Definition and More from the Free Merriam-Webster Dictionary. (n.d.). Dictionary and Thesaurus Merriam-Webster Online. Retrieved December 10, 2012, from http://www.merriam-webster.com/dictionary/advertorial Jones J. (2009). Who adopts? Characteristics of women and men who have adopted children. NCHS data brief, no 12. Hyattsville, MD: National Center for Health Statistics. Lacy, K. (2011). Twitter marketing. (2nd ed.). Hoboken, NJ: Wiley Pub.. Miller, K. (2010). The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause. San Francisco, CA: Jossey-Bass. Who We Are | Southern Poverty Law Center. (n.d.). Southern Poverty Law Center. Retrieved December 17, 2012, from http://www.splcenter.org/who-we-are

General business overview of Tesco

General business overview of Tesco Tesco was founded about 1919 by a person call Jack Cohen in  Londons  East End. In this year as well he Jack Cohren started was selling groceries in the markets of the East End.   After about 5 years the name TESCO started to appear on labels because Jack Cohen brought a large shipment of tea from a company called T.E. Stockwell.   Due to this he put the first two letters of the supplier of tea along with the first two letters of his surname and this spelt out TESCO.   The first Tesco store opened in 1929 and now it has 1,800 stores just in the UK and its present felt in 12 countries.   Tesco now is the largest British  retailer, both by global sales and by domestic market share, and the fourth largest retailer in the world behindWal-Mart  of the United States,  Carrefour  of France, and  The Home Depot  of the United States. Tesco used to only sell food but now it has moved into areas such as  clothes,  consumer electronics, consumer  financial services, selling and renting  DVDs,  compact discs  and  music downloads,  internet  service and consumer  telecoms. Tesco over the years is UKs most popular retailer with over 13 million customers a week, number of non food products/services available has gradually increased, Tesco.com is the world largest home delivery service in the world and it is operating in 12 different countries with further expansion in other countries.   The reason for all these success mentioned above is all down to one thing, which is the approach taken by Tesco on customer focused.   Tesco is unique in this way because many retailers would tend to focus only on profits.   However, Tesco as well as making profits would like to create value for customers, to earn their lifetime loyalty.   ( Tesco Interim report, 2005) This can be seen in Tesco mission statement and the way this is achieved is through corporate strategy.   The corporate strategy of this retailer consist of four parts; UK Core Business, Retail Services, Non-Food and International.   It can be seen from the annual report that the profits in eac h of these four strategies have gone up.   In the UK Core Business profits went up 14.9% compared with few years back where there was an increase of 12.7% , Retailing Services was  £40 million pounds but now it is  £70 million pounds, Non food was expected market share to only be 6% but it is actually 7% and the operations in overseas market is now in 12 countries. The success of this strategy needs to be broken down in order to provide evidence to show how effective Tesco as been and in what way. 1)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  UK  Core Business Tesco has got a strong UK Core Business because this is where everything started from and gradually as the years went on the retailer was able to exploit opportunities.   This was done through innovation and having the energy in finding ways to expand.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After five years there were only 728 stores in the  UK  (Tesco Account Watch, 2002).   However, now that numbers has dramatically increased to 1,800 stores (Tesco, 2006) with more then 260,000 employees.   From this it can be seen that Tesco idea of expansion was a huge success and this is reflective in the profitability where the sales are  £32.7 billion pounds and the operating profits are  £1.788 million pounds. 2)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Non-Food This is seen as being important for Tesco because in the future they would like be in front of their competitors.   This can be seen in an annual report of 2002 where it state that ..in the long term would like to be as strong as it is in food to have 6% market share within the next three years. (Tesco Account Watch, 2002)However Tesco have succeeded the expected market share by gaining a market share of 7%. (Tesco,2006)   The main reason why this has gone up is due to the fact that Tesco has been able to offer over 100 new products including CDs, electrical goods, clothes etc at low prices and at good quality.   By doing this, it will allow this retailer to keep customer loyalty for a long time as well. 3)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Retailing Services The effective way of implementing this according to Tesco is through joint ventures with major players in the sector they want to operate.   Bu doing this it allows Tesco to the ability to contribute it customer base as well as brand strengths to the partnership and vice versa.   Ã‚  This has been done exceptionally well since Tesco were able to follow customer (Tesco Account Watch, 2002) by offering a wide range of products/services not just to existing customers but to new one as well. Tesco offer three things so far; Tesco Personal Finance (TPF), Tesco.com and Tesco telecom.   All these have done well with the increase profits of  £70 million pounds for TPF, Tesco.com sales nearly  £1 billion pounds and the telecom is serving over half a million customers. 4)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  International The expansion of Tesco overseas first took place in 2004 where it was decided that Central Europe and the Far East would be first to have a Tesco.   Since this retailer was so successful in the  UK  it did not enter the market in the Western European and  USA  because it was not ready since it didnt know the market, culture, etc.   However expanding in  Central Europe  and  Far Eastwas a good choice to start off with because it allowed them to use the best practice suitable for them for developing stores efficiently and at minimum cost.   It also allowed them build the store as soon as possible since a range of store formats that can be rolled out quickly as required (Tesco Account Watch, 2002). Ever since the first expansion in 2004 Tesco now is operating in 12 different countries with further expansion going on in Western Europe and in USA.   The expansion occurred through six different steps:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1st   Being  Flexible   Approaching market differently since all markets are unique  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2nd   Act  Local   Need to get the attention of the local and build relationship with them as well.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3rd   Keep  Focus- It always take time to establish in a market therefore need to always be focus on the tasks in hand.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4th   Be  Muli-format   Need to be able to adapt a number of different store format since only format will not reach the whole market.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5th   Develop  Capability   Need to be able to train people and develop relationship with others and share the information is vital for the chance of success.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  6th   Build  Brands   This allow establishing long relationship with customers.   From the above it can be seen that the strategy that Tesco have are very much related to giving customers the best service by offering a range of products at low prices and at different places.   By putting all their attention on customers would allow them to exceed expectations in terms of profitability. Tesco Strategy From examining Tesco strategy it can be concluded that Tesco follow deliberate strategy which can de defined as à ¢Ã¢â€š ¬Ã‚ ¦quality of acting intentionallyà ¢Ã¢â€š ¬Ã‚ ¦they think before they do, (Wit Meyer,2004).   Tesco follow this strategy because they intend to do something which is realised afterwards.   For example one of Tesco strategy is about  UK  which involves frequent contact with customers and building new stores which meet different customers needs.   From these the profitability for the  UK  has gone up therefore it was realised that this strategy is working well.   Similar to this is that the other strategy about international, non food products and services have all seen an increase in the profitability. Tesco tend to have a plan for each strategy which further illustrate that Tesco follow deliberate strategy.   When Tesco started off it the strategy was pile it high and sell it cheap.   This was unsuccessful and a plan was put together and a new strategy came which was about achieving customers loyalty for a lifetime.   This is a success and if the fundamental purpose of Tesco. Tesco on the other hand strategy may fall in the category of emergent strategy.   This can be seen from the non food products.   Tesco offering telecoms, internet etc falls here because the opportunities were there which needed to be exploited.   Similar to this is that if Tesco did not take these opportunities with both hands the threat was that other supermarkets would take full advantage of this.   Also a threat was that if a competitor does something the supermarket must follow to remain competitive (Elsevier bookshop, 2006). Overall the approach taken by Tesco is a rational planning approach.   The reason for this is because Tesco knows the direction it went to go, the main purpose of the business is known and the objectives are established.   All these are done differently through different analysis such as External/Internal environment, assessing current position etc. Financial Analysis Profitability Ratios The following ratios compare Tesco Store Plc and WM Morrsions Supermarkets PLC. Return on Investment Tesco Plc WM Morrisons Supernmarkets PLC 20.08% (Anuual Report 2006) 5.55% (Annual report, 2006) The above ratio shows how management use the company assets to generate revenue. In the above ratio it can be seen that Tesco Plc, 20.08% earning are much higher compared to WM Morrisons Supermarket PLC which is 5.55%.   Due to the big gap between these two companies it clearly shows that Tescos operational management is more efficiently making full use of the companys asset to generate more sales. Gross Profit Tesco Plc WM Morrsions Supermarkets PLC 7.7% (Annual report, 2006) 24.58% (Fame-analysis) The above ratio is an important measurement in terms of profitability since it basically measures the trading effectiveness and basic profit earning capability of a company.   From the above ratio it quite strange that WM Morrsions Supermarkets PLC ratio is much better in comparison with Tesco Stores PLC.   Therefore it shows that the production and distribution efficiency of WM Morrisons Supermarket PLC that it manages to earn a greater percentage of gross profit than Tesco Stores PLC. Net Profit Ratio Tesco Plc WM Morrisons Supermarkets plc 5.7% (Annual report, 2006) 2.6% (Fame-analysis) This figure above shows the companies profit after taking all the expenses off and other costs as well from the gross profit.   Tesco PLC net ratio is 5.7% whereas WM Morrisons Supermarket PLC is 2.6%.   Investment Ratio Earning per Share (EPS) Tesco Plc WM Morrisons Supermarkets plc 20.07p (Annual report,2006) 9.46p (Annual report 2006) The investment in a company tend to be made in stocks/shares therefore the above ratio is essential in the assessing the market value of the companys shares.   Tescos share is much greater than WM Morrisons Supermarkets Plc therefore it can offer more to its stockholders.   The above figures were taken from annual reports 2006.   Also the above shows that investors have trust in Tesco using the money is used to it full capacity. Dividend Yield Tesco Plc WM Morrisons Supermarkets plc 1.98% (Annual report 2006) 1.23% (Annual report 2006) Just like mentioned above this ratio also allows investors to assess the investment potential in a companys shares.   Tesco offer greater dividend yield therefore investors will be interested in this company rather than WM Morriosns Supermarkets.   It also shows that investors would be more attracted to Tesco and not to WM Morrisons Supermarkets. Dividend Cover Tesco Plc WM Morrisons Supermarkets plc 2 times (Annual report, 2006) The Dividend Cover ratio shows how many times the ordinary dividend could be paid out of current earnings.   In the case of Tesco it is paying our half of its earning as ordinary dividend. Liquid Ratios Current Ratio Tesco Plc WM Morrisons Supermarkets plc 1.09:1 (Annual Report 2006) 0.45:1 (Fame analysis) The current assets are required to meet the companys debt as they are due.   The above ratio indicates this relationship especially for both supermarkets.   It shows that both companies are able to turnaround stock into cash.   However, from the above figures it shows that Tesco are much better prospects for lenders as compared to WM Morrisons Supermarkets whose current assets are less than current liabilities. Acid Test Ratio Tesco Plc WM Morrisons Supermarkets plc 0.68:1 (Annual report-2006) 0.23:1(Fame Analysis) The above ratio is used to compare the current asset without the stock with current liabilities.   The ratio itself does not actually provide any assurance that both these companies will meet futures payments.   Due to this both the above ratio show the level of stock each company holds because has retailers they are expected to keep certain amount of stocks. Efficiency Ratio Stock Turnover Ratio Tesco Plc WM Morrisons Supermarkets plc 25 times (Annual report, 2006) 30 times (FAME- analysis) The Stock Turnover Ratio shows the average amount of times stock is held before being sold.   Since Tesco is big it is expected that stock would be sold more quickly than compared to WM Morrsions Supermarkets PLC. Fixed assets turnover ratio Tesco Plc WM Morrisons Supermarkets plc 2.12 (Annual report, 2006) 1.83 (FAME- analysis) Fixed asset enable a company to function more efficiency therefore with Tesco having a high fixed asset ratio compared with WM Morrions Supermarkets are able to generate more sales.   Trade debtor collection period Tesco Plc WM Morrisons Supermarkets plc 0 days (Fame analysis) 2.53 days (Fame- analysis) The ratio is about debtor and this is the time taken to receive a payment from customers.   Tesco get the money straight away with no problems whereas WM Morrsions Supermarkets PLC tends to get the money after couple of days.   This may be down to Morrisons having a policy where it takes cheques a couple of day to be cleared or other policies related to cash. Trade creditor payment period Tesco Plc WM Morrisons Supermarkets plc 26.60 days (FAME ANALYSIS) 36.24 days (Fame-analysis) This shows that it takes on average a month for a supermarket to pay back to creditors.   Tesco are able to do this quicker than Morrisons because of it ability to turn stock into cash very quickly. All the above refer to Appendix 1 which is related to Tesco, Appendix 2 which is related to WM Morrison and Appendix 3 which is related to calculations. Value Chain Analysis The Primary Activities Within the primary activities it can be seen that a key element of Tescos strategy is to have a relationship with suppliers which is quick and cost effective.   The reason for this is due to the fact that ..the greater the number of participants, the greater the synergy opportunities and the greater the change of leveraging action within the logistics and network services provider community. (Fernie Sparks, 1999)   By having a strong relationship with suppliers will enable Tesco to exchange information with suppliers which will result in having a greater opportunity to adapt to the changing environment.   The approach taken by Tesco is an important aspect especially achieving competitive advantage.   However, Tesco should do it not only with cost in mind but bearing in mind that the highest quality goods are produced more quickly and efficiently.   The transformation of its distribution operations has over the part 10 years seen the introduction of Tesco own brands which m ean that these goods will stay in Tescos control longer than other goods.    The decisions of management along with the introduction of effective technology such as software and IT systems, laser scanning which automatically re-orders goods, have all helped Tesco to position itself in the market place.   One of the reasons for Tesco success is due to technology in all parts of the business because technology has a powerful effect on competitive advantage in either cost or differentiation. (Porter, 1998) Tesco work very closely with suppliers to extend growing seasons for particular crops like strawberry which is available throughout the year.   In this situation Tesco do depend on the suppliers making the crops during the year.   However, in the longer period Tesco will be able to save costs.   By extending growing season there is a lower dependency on the warehouse and JIT production of goods. The need to work closely with suppliers and transport services is critical and using local producers wherever possible results in Tesco dealing with a number of companies and according to Christopher,1998 effective logistics management can provide a major source of competitive advantage a position of enduring superiority over competitors in terms of customer preference.   The main thing is being innovative and looking at how to improve things constantly as well as considering the environment impact of its action.   This again will reinforce the competitive position as Porter, 1998 suggested companies achieve competitive advantage through act of innovation.   It is very difficult for a supermarket like Tesco to produce the same success again therefore Tesco must continue to re -invent itself to stay ahead in this market. The Supporting Activities The companys infrastructure is based on decisions of management which help communication and control.   Support functions such as accounting, administration, public relation and marketing.   There are many people who deal with investigation and sourcing products for example, for non food products there are over 100 people.   Tesco employs over 260,000 people, (Tesco, 2006) which is a huge cost especially in terms of minimum wage.   The other costs which are involved are recruitment, training and development.   Other things such as planning, public affairs, quality assurance are all time consuming. Technology development is important because it allows Tesco to be able to adapt to its changing environment.   Tesco on line shopping is a huge success along with other things like financial service, mobile phone, clothes and electrical goods. Tesco recognizes regional differences when it comes to procurement.   They have established dedicated buying teams In the UK.   Tesco have also made arrangements not only with large producers or manufacturers of goods, but also individual farmers.   Their Fairtrade policy ( Tesco CR , 2006) ensures that the farmers receive a fair price and that consumers pay a fair price.   Long term relationships with suppliers are important, with over 1500 suppliers working with Tesco for five years.   Tesco works with suppliers and encourages them to develop regional offices in line with Tescos own distribution centres. In Tecso it can be seen that the value chain for competing in a particular industry is embedded in larger streams of activities.. (Porter, 1998). The primary activities for Tesco can be seen in Appendix 4 and the supporting activities can be seen in Appendix 5. PESTLE Analysis Political There are many external influences which affect Tesco like local business taxes as well as government introducing taxes on different products.   When Tesco decide to build new stores it will not be straight forward to do because the local and regional planning policy is extremely costly and time consuming.   Complying with government legislations is a must for Tesco since it relates to food hygiene, employment, health and safety.  Ã‚   Tesco is also under the pressure on a number of different issues. For example Friend of the Earth who believe that Tesco is using every trick in the book to dominate the retail market and coerce local authorities. ( Friend of the Earth, 2006)   and also from something call Tescopoly.   Tescopoly is to challenge the negative impacts of Tescos behaviour along its supply chains both in the  UK  and internationally, on small businesses, on communities and the environment (Tescopoly, 1995) It also makes sure that the products are made from rec ycle items and protecting the environment is the key. Environment This is a major focus not just for Tesco but for all businesses in the  UK  as well as overseas.   The issue of global warming and climate change affects everyone.   Tesco is addressing the issue by minimizing waste and recycling, by rewarding customers for re using bags (Tesco Report, 2006).   They have also spent over  £100m on a range of products from wind turbines to gasification plants.   Another thing Tesco is trying to do is reduce energy consumption (Tesco Report, 2006) with the introduction of improved heating and ventilation systems. Social The social impact of opening new stores is immense.   By opening new stores Tesco are creating new employments for many people and also they are using local suppliers rather then getting suppliers from different part of the  UK.   Tesco is a very dedicated supermarket which always gives money to a charity every year.   It also encourages healthy eating with their healthy option menus therefore encouraging the nation to get healthier and fitter combined with charitable activities like the Race for Life. (Tesco corporate, 2007) Technology Technology has improved massively over the years and it has dramatically affected Tesco.   By introducing on line shopping, improved refrigeration techniques, sophisticated software for monitoring customer loyalty shoppers and their buyers pattern and new services being offered have all together improved customer service, reducing costs and sustaining competitive advantage.   Legal The main legal issue here is related to what was mentioned above.   Since the introduction of new products/services there is a chance of customers being exposed to credit card fraud.   Ã‚  The legal department within Tesco is kept busy with the need to respond to customer complaints and compensation claims, such as the recent fuel issues.   Another thing is complying with any rules or regulations which are set out from the government to the Competition commission. Economic The main issues which have been talked about recently are fuel costs, congestion or mileage charges will also affect Tesco profitability.   On the other hand some positives can be taken for example charitable donations made by Tesco to local and regional areas.   Tesco by using local suppliers will also have an impact on the economy.   Ã‚  Tesco is promising lower prices (Tesco Report, 2006) because it want to provide a range of products which are of high quality to all customers especially those families with low income. The PESTLE Analysis for Tesco can be seen in Appendix 6 Porters Five Forces Model Competitive Rivalry The supermarket industry is high competitive in the  UK  with four supermarkets dominating the market; Tesco, Asda, Sainsbury and Morrisons.   This market has never been more ferocious in the battle to capture the customers loyalty (Bevan, 2005).   The one which is leading the other supermarkets in the  UK  is Tesco with 32% market share (Wekepedia, 2005) whilst the rest of the supermarkets have each got less then 20% markets share. The competitive rivalry in the  UK  is not based on the types of products sold because all supermarkets sell the same products.   However, the rivalry is based on pricing and value for money (Seth Randell, 2001). The use of technology allows this market to be more competitive because the use of technology allows a number of advantages including quicker way to speed up stock replenishment.   For example in Tesco they use Electronic Point Of Sale (EPOS) not just for checkout but   for a range of things like  fully integrated accounting, inventory management, open to buy forecasting, customer relation management (CRM), service management, rental, and payroll modules. (Thompson,2003).   Another thing which Tesco also use is EDI(Electronic Data Interchange ) which is a set of standards for structuring information to be electronically exchanged between and within businesses, organizations, government entities and other groups.   Other supermarkets use the above as well but the way Tesco use this is why Tesco is the largest supermarket in the UK. The competitve rivalry may get evenmore tense if for example other global competitors like Carrefour decide to come into the UK market by acquisition of weaker companies. Threat of new entrants Since the UK industry is dominated by four major supermarkets the threat of new entrants is high.   This is due to enconomies of scale in terms of shopping area and length of distribution channels.   These two are important factors especially in the UK however, the cost of these two are very high and a new entrant would suffer.   Similar to this is that new entrant have limited access to distribution channels in the UK because the supermarkets have already got control of these.   Another problem for a new entrant is that it will be difficult to achieve cost adavntage.   The reason for this is due to the fact that the four major supermarkets in the UK have occurred cost advantage through continually development in studying customers (buying patterns, money spent etc) and competitors.   The important part is regard to building relationship with suppiers and customers because it takes time to gain someone trust.   Due to this trying to change customers brand loyalty is ver y difficult to achieve. The main problem for Tesco and other supermarkets is related to the fact that large european supermarkets may decide to set up stores in the UK.   This can be seen from Lidl which is a German company which has got a number of stores opened in the UK. Threat of substitute In the UK alone there many substitutes because a lot of small stores like newsagent, local shops, etc sell the same products like supermarkets but the difference is that these small stores can offer discounts.   Due to this it is said that supermarkets are vulnerable.   One of the reason for supermarkets being vulnerable is about discounts and the other reason is that small stores can steal customers from supermarkets.   For example Argos- The Catalogue Shop can get a percentage of customers from the supermarkets from under their noses.   This is done by offering customers the chance to have catalogue delivered to their doors and collection of orders by post, telephone or internet. For some supermarkets this is a problem but for Tesco it is not.   The reason for this is that Tesco has a number of different stores opened across the whole UK and offers a range of products includind non food products through the internet at reasonable prices. (Tesco direct,2006).   By offeri ng non food products Tesco is in competition with Argos as well as Currys and Comet over electrical goods.   From this it can be seen that Tesco are being tuff because they want to be the best in all departments. Bargaining power of buyers In the UK the bargaining power buyers is strong especially for supermarkets in the UK since the buyers are the customers.   The power of these buyers is high because of the availability of several alternatives.   The switching cost from one to the other is low because if a customer is not happy he/she can go to the other supermarkets.   For the supermarkets Asda, Morrisons and Sainsbury this is true but for Tesco it is not since it is the other way around, Tesco are able to influence the buyers.   Tesco are able to do this by having different stores Express, Metro etc in the UK all different to one another. Porters five forces model for Tesco can be seen in Appendix 7 SWOT ANALYSIS Strengths Tesco is the  UK  is a well established and recognised retail brand in the  UK  offering a range of products and services from food to non food items.   Tesco has grown in the four areas it wanted to grow with a 7% market share in the non food items.   They provide fresh food at great value with many special offers being made each week.   They support fair trade and local products with over 7000 products being supplied in the  UK.   The culture of Tesco is important to its success.   Also the focuses on people, from the customers to the staff are essential for the smooth running of the organisation. Weaknesses Tesco just like many businesses in the  UK  will have problems which need to be overcome.   Since Tesco is big it has 260,000 employees which would result in Tecso paying a lot of money in term of wages and also training and development.   Also costs related to sickness and absenteeism will also affect Tesco.   Similar to this is that ..80% of group sales come from  UK (Tesco, 2006) and could be more globally focused.   Another weakness is that increase in the cost of fuel may result in loss of profitability and also an increase in the local business taxes will be bad.   Opportunities The opportunities existing for Tesco is further product introduction more opticians and pharmacies into the stores.   There also opportunities for Tesco to expand and increase market share.   Since Tesco is very popular in the  UK  and should turn their focus on the international market.   The acquisition or merger of a competitor would provide SYNERGY in terms of cost reduction, improved productivity, expanded range of products, although it may well be that because of Tecso dominant position in the market already the commission may not agree to such development. Threat The current problem which has occurred over the last few weeks was related to problem with the fuel since it was claimed that it is contaminated.   Due to this poor quality fuel may be suppl

Comparing Language and Identity in Pygmalion and Educating Rita :: comparison compare contrast essays

Pygmalion and Educating Rita:   Language and Identity  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This essay is based on the reading of two literary plays, George Bernard Shaw’s Pygmalion and Willy Russell’s Educating Rita. Language and identity are two expressions that need to be explained. English is the official language in several countries; Chinese is the language spoken by Chinese people and Danish is how Danes speak. But languages could also be described as different ways of talking due to social background, education, profession, age and sex. A person’s language is connected to his social situation. Eliza, the cockney flower girl from the gutter does not speak the same language as professor Higgins, even if English is their common mother tongue. They speak differently because they belong to different social worlds. Identity can signify the very special characteristic of a person, something that makes him differ from others. EDUCATION AND IDENTITY CHANGES Eliza and Rita, the principal characters of the two plays are both objects of identity change in the course of the stories. Are these changes identical or can we find differences? The two young women originally come from intellectually poor circles. Eliza is a young flower girl who speaks a gutter language. She talks in the following way: "Aint no call to meddle with me, he aint." (1) Her manners are crude, and her cockney accent leaves her feeling as if she is a second-class citizen. She is treated that way. Still, she seems to be proud of herself, "I’m a good girl, I am." (2) Rita is a twenty-six-year-old, brash, earthy hairdresser, married to a Liverpudlian beerdrinker who demands her to have children and to be a good wife. She feels unsatisfied with her marriage. At the hairdressing salon where she works, she gets tired of the daily listening to women who talk a lot without saying any important. "They never tell y’things that matter." (3) The story of the two plays tells how the education of the women changes their lives. There are remarkable progresses in their studies and the result is an obvious change of their lives. INTERNAL AND EXTERNAL CHANGES I would guess that many readers and spectators of the two plays regard them as about the same story. As a matter of fact, they are not. There is at least one important difference. The changes are not the same. One of them is external while the other is internal.

Essay --

Taylor Gehrcke Talat Rel 314 2/17/14 Reflection and review of Bruce Lawrence’s â€Å"The Qur’an, A Biography† In the book â€Å" The Qur’an, A Biography† Bruce Lawrence, takes the reader on a journey through the book all Muslims believe sacred, the Qur’an. It was a very unique read in the sense that it depicts the complexity and importance of the Qur’an, however never shares a specific Qur’anic message. The text is a fairly simple read that allows individual with entry-level information to understand. Lawrence’s use of background information provides great insight and understanding in the text. Something unique to point out is that this text is that it is considered part of the ‘books that shook the world’ Series. Meaning, it has provided essential insight to what can be understood about such a sacred text. This is unique, because as we live in a society that has a lack f understanding, more people should be immersed in this novel. Lawrence dedicated this text to a friend Dr Ibrahim Abu Nab (acknowledgments), who Lawrence recognizes as a key component in writing this text, alongside wit...

The Earl of Beaconsfield, Benjamin Disraeli Essay -- nineteenth centur

The Earl of Beaconsfield, Benjamin Disraeli was one of the great political minds of the nineteenth century. He helped bring Great Britain through effects of the Industrial Revolution, and maintain a large empire. Though his efforts the workers’ rights were enlarged, and England was able to peacefully transition to democracy. Disraeli, a commoner by birth, was yet an aristocrat in ideology. Through this unique combination of ideals, Disraeli was able navigate Britain through the mid nineteenth century, restore prestige to the monarchy and aristocracy, and enlarge the rights of the commoner. Disraeli sought to preserve the interests of the ruling aristocracy, and maintain the English predominance and freedom in the world. In this regard Disraeli was similar to many of the Tory aristocracy of the eighteenth and nineteenth century who sought to hold onto their power. Members of this class, such as James Brudenell, 7th Earl of Cardiganand George Bingham, 3rd Earl of Lucan, disliked any kind of political reform, and sought to hold their power in parliament against the radical Whigs. As a member of a noble family that sought to protect him, James Brudenell was discouraged from entering into military service, but instead, though his father’s influence, obtained and place in the House of Commons. Brudenell was a Member of Parliament for several years, until the 1832 election, when, because of the passage of the Reform Bill, he had to fight a difficult and bitter fight and campaign to hold his seat in Parliament . From Parliament, Bundenell was able to make use of the purchase system to fulfill his lifelong ambition of making a career in the army. From there he took control of the 15th Hussars and made them into his model infantr... ...ower and avoid revolution. Thus, through social reforms Disraeli, in the last half of the nineteenth century, was able to navigate through the waters of power though appeals to the commoner. Similar to Disraeli, Lord Lucan’s son saw the necessity humanity to those in the lower classes, and extended humanitarian efforts to his estates in Ireland. Disraeli, the lonely Christian Jew, was truly a great leader of the nineteenth century. He assisted in preserving the empire, creating a sense of British pride, and providing reform to the government, while maintain his principles and identity. Works Cited Smith, Paul. Disraeli, A Brief Life. Cambridge: University Press,Cambridge, 1996. Woodham-Smith, Cecil. The Reason Why. New York: McGraw-Hill Book Company, 1954. Youngs, Fredric. The English Heritage. Vol. 2. 2 vols. Wheeling, IL: Harlan Davidson, 1999.

Dengue prevention Essay

A very good morning to the principal, Mr. Gan, the senior assistant, Mrs. Lim, respected teachers and fellow friends. I am grateful for your presence and I am extremely delighted with this valuable opportunity to meet you all in this great morning. Frankly, it is honour to be entrusted to deliver a speech to you on the topic â€Å"†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..† Undoubtedly, it is the responsibility of the property owner to prevent mosquito breeding sources. The immature stages of the mosquito so called egg, larva or pupa develop in stagnant water. It takes seven to ten days from the time a mosquito lays her eggs, until 100 to 400 larvae or wrigglers begin their life, possibly in your backyard. The size of the container of water doesn’t matter, as mosquito larvae and pupa are small. In the event a breeding source is found, the owner must treat the problem and take steps to prevent the recurrence of breeding. By reducing the number of breeding sources, we can reduce the number of mosquitoes and cases of mosquito-borne disease. First and foremost, you are advised to use Abate or larvicide to kill mosquitoes and destroy the larva. Part from that, you can put some salt into the containers holding water as it prevents mosquitoes from breeding. Meanwhile, cover all water containers tightly to prevent mosquitoes from laying eggs. It is utmost important to change water in the vases and tubs at least once a week, use mosquito repellents when necessary while following the instructions on the label. On the other hand, you are encouraged to be extra careful with the situations outside the house. Apparently, you can get rid of any standing water. Mosquitoes must have water in which to lay their eggs and develop into adults. Check old tires, buckets, rain gutters, watering cans, etc. If you have a bird bath, fountain, wading pool, or plant trays, it is a good idea to change the water at least once a week. Make sure that there are no containers that can collect water left lying around your garden. Importantly, fog your home if necessary. Be sure to keep swimming pools clean and chlorinated. If not in use, keep empty and covered. In addition, ensure that the drains and gutters are not clogged and clean. Remember to stock ornamental pools with goldfish because they eat mosquito larvae on the water’s surface. Mosquito control is a community effort. You can also bury bottles, tins and old tyres. Last but not least, you can participate in preventing mosquitoes from breeding by doing the following simple chores around your home. Even the smallest thing will help and you will be surprised to find out what you can do. In a nutshell, we should keep an adage that time and tide wait for no man; we are supposed to strike the iron when hot. I have come to an end, this is all for today. Thank you for being a wonderful audience and I hope to share more of my thoughts with you in the near future. Thank you very much. Speech: A very good morning to the principal, Mr. Gan, the senior assistant, Mrs. Lim, respected teachers and fellow friends. I am grateful for your presence and I am extremely delighted with this valuable opportunity to meet you all in this great morning. Frankly, I am honour to be entrusted to deliver a speech to you on the topic â€Å"†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..† -it is the responsibility of the property owner to prevent mosquito breeding sources. The immature stages of the mosquito so called egg, larva or pupa develop in stagnant water. -takes seven to ten days from the time a mosquito lays her eggs, until 100 to 400 larvae or wrigglers begin their life, possibly in your backyard. -the size of the container of water doesn’t matter, as mosquito larvae and pupa are small. -In the event a breeding source is found, the owner must treat the problem and take steps to prevent the recurrence of breeding. -by reducing the number of breeding sources, we can reduce the number of mosquitoes and cases of mosquito-borne disease. -use Abate or larvicide to kill mosquitoes and destroy the larva. Part from that, you can put some salt into the containers holding water as it prevents mosquitoes from breeding. – cover all water containers tightly to prevent mosquitoes from laying eggs. It is utmost important to change water in the vases and tubs at least once a week -use mosquito repellents when necessary while following the instructions on the label. – you are encouraged to be extra careful with the situations outside the house. Apparently, you can get rid of any standing water. -mosquitoes must have water in which to lay their eggs and develop into adults. Check old tires, buckets, rain gutters, watering cans, etc. -if you have a bird bath, fountain, wading pool, or plant trays, it is a good idea to change the water at least once a week -make sure that there are no  containers that can collect water left lying around your garden. Importantly, fog your home if necessary. -be sure to keep swimming pools clean and chlorinated. If not in use, keep empty and covered. In addition, ensure that the drains and gutters are not clogged and clean. -remember to stock ornamental pools with goldfish because they eat mosquito larvae on the water’s surface. Mosquito control is a community effort. -bury bottles and cans. Last but not least, participate in preventing mosquitoes from breeding by doing the following simple chores around your home. -Even the smallest thing will help and you will be surprised to find out what you can do. In a nutshell, we should keep an adage that time and tide wait for no man; we are supposed to strike the iron whe n hot. I have come to an end, this is all for today. Thank you for being a wonderful audience and I hope to share more of my thoughts with you in the near future. Thank you very much.

Intro to Marketing

Jaguar and Think Tank Jaguar is one of the largest secondary sectors in the world, they manufacture luxury cars and they operate in a 169 countries and have 1200 employees. Jaguar has four main site in the UK which include Castle Bromwich, Brown Lane, Gaydon and Whitely. As for think tank is now considered as part of the Birmingham museums and one of the largest museums in England.Think tank makes education for children thrilling and fun so they created a place for children to be educated while having fun. What is marketing? Marketing is about businesses that produce products or services to focus on satisfying the needs and want of a consumer, For Jaguar it is about the promotion, distribution and selling of a product or service, based on the needs and wants of customers which is quoted on their website presentation. Marketing objectivesMarketing objectives is when a business such as Jaguar set a goal to increase productivity and sales and for Jaguar to able to do that, it is importa nt that the Marketing, Sales and Customer service to work together as one, for example if Jaguar goal was to increase sales for the XF type, then the departments would have to set the SMART OBJECTIVE which is S-SPECIFIC the objective must be clearly stated and focused M-MEASURABLE for jaguar to see how it is performing against their objective by knowing the quantity of their performance A-ACHIEVABLE for the objective to be practical it needs to be something jaguar can achieve R-REALISTIC the goal has to be something that jaguar can actually do T-TIME RELATED the objective has to have a time limit otherwise the performance of the objective will be unreliable For Jaguar to do their smart objective it would be when they produce a new type of car to that is targeted at female consumers, for Jaguar to achieve this target they would have to set their objectives by promoting their new product to their existing customers by being specific about the car, whilst they are advertising the new p roduct by saying how it differs from previous types and their unique quality for example the new type of Jaguar is environmental friendly but it’s still fast and luxurious, then Jaguar also has to measure the speed to know it is achievable goal and has to be something real and not a made up fact, the fast car also has a time limit to show the public. As for Think Tank their objective could be to have a new target market such as students from college and universities, so they can make more profit to reinvest in their museum. To target those new market they would have be specific with their goal by calculating those already visiting the museum or try attracting colleges and universities by showing the business side of the museum, where they have an increase of reputation to help them grow and attract more customers.And for Think Tank to measure the their goal if succeeding they would have to monitor their profit to see how much growth they have had before they set the objective and those goals would have to be realistic cause if their objective would have been attract senior public it would have been impossible but senor public with children then that would have been a realistic goal for them to achieve. Branding Businesses use logo and slogan intending to indentify the goods and service they are selling and also differentiate from other goods and services. Branding is not about getting your targeted markets choose your competitors instead of you but it is about consumers seeing you as the only one who can solve their problems.Their mission statement is to create beautiful fast car and for people to drive them because it keep the business going. Jaguar quoted ‘if we don’t sell cars we won’t exist as a business’. For their Brand to be larger Jaguar works with partners that operate in the same area as them e. g. British Airways, Selfridge etc.. For Jaguar they are recognised for their name ‘Jaguar’ and the wild animal shape that is constantly used on everything they do or produce. Jaguar is a strong brand that they can able to charge thousand pound on their product, which means with the strength jaguar can enter a new market which they are previously doing by reinventing an existing type to new market, with less risk of failure.Jaguar brand essence is ‘racing heart’ what this does is encourage products that has brand value to differentiate from the rest of their competitors, it also directs jaguar to create rare communication that their essence ‘its heart’ for the cars to be exhilarating. Each time they advertise their cars they usually add a campaign tagline which is ‘this is the new Jaguar’ now what this does for their branding is demand active consumers to take a second look at the brand and proclaims the importance of the now Jaguar. As for Think Tank their brand is known for being colourful and smart to remind people of the time people did not have pro blems and they see themselves as a opular destination for tourist because the museum offer services to suit all taste and budgets from free parks and museums plus their wide indoor premises for any weather. If Think Tank were to create a new museum in a new country with new products it will be hard for them to get any customers or receive any recognition, So for them to be recognised for their achievement and work think tank would think of enhancing their brand fairness through advertisement and promotion such as supporting awareness and events sponsorships so when think tank would think of growing their business it will reduce the risk of failure. Growth Strategies Businesses need to regularly look for new products and markets for future growth.A useful way of looking at growth opportunities is the Ansoff Growth matrix which was developed by Igor Ansoff who identified four categories for growth is: Market penetration  Ã¢â‚¬â€œ Increase sales of an existing product in an existing market. At Jaguar they headquarter at the UK and most of the sales are from abroad since most UK citizens buy foreign cars because it is cheaper, so for Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, But since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasing cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to spread the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors.As for Think Tank they could increase a wider range of customers within Birmingham by inviting schools to learn new science technologies and college for students to learn and observe the business side to it and begin able to achieve that the museum would have connections with schools and colleges Product development  Ã¢â‚¬â€œ Improve present products and/or develop new produc ts for the current market: so if jaguar decides to develop a new product and sell it to their current customers it would be safe because Jaguar tries to have a relationship with the customers which results the customer to buy more new cars from them. For example developing a new car that is enhanced performances, bold design and reflects positive on the drive, then the current market would want the product because of the positive review it might have. As for think tank they would have to develop a product that could be more useful for young teens and adults such as the 4D screen cinema that everyone wants to try it.The 4D cinema is for people to enjoy watching films while looking realistic enough. This simply attracts all age groups Market development  Ã¢â‚¬â€œ Sell existing products into new markets since Jaguar is a wide world known brand it would be easier for them to sell anything in any country. For example selling the XJ in China would be bring profit to the business because china has recently improved their economy making China the third leading economy in the world and selling the XJ there would increase Jaguar chances of opening a manufacturing company and getting potential customers as well As for Think tank they are located in Birmingham so to move to a new market they would have to conduct a research to open their museum there.Diversification  Ã¢â‚¬â€œ Develop new products for new markets: if jaguar was developing a new brand for a new market such as the XF for female customer they would have the type match the new market taste by doing something different than the other types jaguar manufactured. But it could be a risk since people see jaguar as the company that design muscular cars for rich mans and result them to lose their clients. As for Think tank they could change their target market to the age range of teens and make the museum seem less childish and make the place seem more of science area museum so the teens can came and gain more kno wledge than they do it at school. Relationship Marketing Relationship marketing is where a business focuses in a long term value of a customer; the long term could be 5-25 years depending in the business existence.Jaguar sees themselves as developing a lasting relationship with their customers through outstanding performance by trying to meet the needs and expectation of their customers by anticipating everything before it comes to mind. This could attract more customers and have loyal customer who will be supporting the business. As for think tank they to have lasting relationship with their consumers they try to provide anything necessary such as a family group they designed a children playroom for the children to be left alone and made the place safe for the children and fun and the food is healthy and nourishes for people to enjoy them and they also created a quite place for people to read and enjoy the silence. The creation of think tank was to meet each and every needs and wan ts of the consumers Resubmission Market objective:-For Jaguar to do their smart objective it would be when they produce a new type of car to that is targeted at female consumers, for Jaguar to achieve this target they would have to set their objectives by promoting their new product to their existing customers and being specific about the car, whilst they are advertising the new product by saying how it differs from previous types and their unique quality for example the new type of Jaguar is environmental friendly but it’s still fast and luxurious. Then see if their performance of selling the car quantity is increasing e. g. sales revenue and customer percentage from previous project to the new one. Market penetration:-For Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, But since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasing cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to spread the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors. Product development:- For example developing a new car that is enhanced performances, bold design and reflects positive on the drive, then the current market would want the product because of the positive review it might have. Market development:-

Internet Detective

Internet Detective Topic: How internet detective can help college students to produce good assignment? Internet detective refers to an internet research skill which is needed by most of the college students to produce a good assignment. In this new era, when the internet becomes a powerful research tool, students have to filter the sources of information while doing a research for their coursework and assignment. Usually, a high-graded thesis is supported by appropriate and creditable evidence or data from internet.Therefore, internet detective is a useful skill that helps students evaluating the quality of sources. First of all, students have to make sure lecturer accepts the source of information obtained from internet research. To identify a reliable source, its authority and accuracy are both the important criterion to be checked. For a reliable website, its author and content must be verified by qualified authority. In addition to that, the texts or articles have to be scanned t hrough to ensure that the information is adequate and error-free.Some websites which are not accepted for academic research and citation are, Wikipedia and Encyclopedia. These websites are banned because no fact-checking process is taken on it. Sometimes, there is hidden or invisible purpose of the website. The message it disseminates may advocate biased opinions or hoaxes. For example, a hate site, which its malicious content is advocating hatred on somebody, something or some issues, will lead the reader to subjective thinking, instead of rational thinking.Thus, students have to make sure the information stated free of advertising and biases to ensure the quality of their coursework. There is countless information on the internet. In order to avoid disorganized data from internet, it is important to locate sources, evaluate and synthesize information that is needed for the coursework. First of all, students have to approach the content on a certain website and then make judgment i f it is the evidence that they are looking for. The coverage and urrency of the information have to be checked to prevent out-date data. After that, the data should be weighed up and arranged according their priority and suitability for the research topic. In a nutshell, internet detective helps students a lot on producing good assignment. It increases the awareness of students about plagiarism and copyright, so that they aware for this issue while making any quotation or citation. A critical evaluation of sources will also make the data more persuasive and leave a good impression for the lecturer.It is a skill that students should develop in order to perform well and gain good grade in their coursework and assignments. Word Count: 419 words Reference Beck, S 1997, Why it’s a Good Idea to Evaluate Web Sources, retrieved on 6th Feb, from http://lib. nmsu. edu/instruction/eval. html Place, E. , Kendall, M. , Hiom, D. , Booth, H. , Ayres, P. , Manuel, A. , Smith, P 2006, Interne t Detective: Wise up to the Web, 3rd edition, Intute Virtual Training Suite, retrieved on 6th Feb, from http://www. vts. intute. ac. uk/detective/

Strategic Management in Non Profit Making Organization

Introduction Strategic Management is the process by which managers make the choice of a set of strategies that will enable it to achieve better performance. The context of strategic management can be defined as the societal role of the organization, environmental, technological and human resource factors. With changes in a context, a unique set of managerial constraints arise (Stevens & McGowan, 1983). Context influences the nature of managerial behavior: the actions of a manager in arriving at a decision regarding how to deal with a given context.The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization and expertise of planners. The not-for-profit sector is extremely diverse in terms of the organizations it encompasses and the work it undertakes. In recent years, there has been a substantial increase in the creation and consolidation of non-pr ofit organizations of various sizes, with diverse objectives and different scopes of action.More often than not, these organizations are managed by individuals who are dedicated or committed to the company's goals but have not had the opportunity to undergo specific training for this purpose. There are diverse types of non-profit organizations globally e. g. hospitals, social, cultural and political organizations. Most of the NGOs startups will usually come up with a strategy formulation paper which will consist of the vision, goals and objectives, implementation strategies and the budgets. This is because most of them are funded through grants and donations which will normally require a well done funds mobilization proposal. Related essay: â€Å"Support Positive Risk Taking For Individuals†However, most of them are less likely to engage in procedural strategic management implementation as a formal exercise. Also, these organizations are less likely to exhibit the features of a sound strategic plan as follows: †¢ Whereas one of the features of strategic planning is the long term nature of these plans, most of the non-profit organizations tend to be managed more on a short-term operational basis rather than in a strategic sense. †¢ Secondly strategy formulation takes into account the customers and competitor behavior.For nonprofit organizations, the influence of their clients or customers is often limited. These organizations will normally decide what is best for their clientele/customers and implement. †¢ Whereas strategic management is dynamic and continuous, most NPO aren’t very receptive to changes. They are comfortable in their current positions and transformation is quite an uphill task for them. Most of them thrive on tradeoffs between efficiency/productivity vis a vis processes. They are mostly driven by their social and community focus and appeal more to the conscience. This in turn stifles innovation and productivity and may hamper the decision making process. However, this will also be determined by the leadership style of the leader. . Requirements for strategic planning in non-profit corporate strategies Non profit organizations, just as for business organizations, can and should be designed to bring success and avoid failure. This can be done by capitalizing on the strongest capabilities of the non-profit organization in question, and exploiting the greatest opportunities, while reducing risk associated with organizational weaknesses, and environmental threats.This shared understanding of the overall strategic situation of the organization gives a sound basis for strategic decision making. The primary requirement for an overall non-profit or ganization set of strategies is that they should be developed to cover two main dimensions, bringing success and avoiding failure when things go wrong. †¢ Non-profit strategies must give the organization a very good chance of hitting the target for satisfactory performance and even exceeding it. †¢ At the same time, strategic planning nonprofit style must not expose the particular rganization to such risks that its performance might fall below to that considered to be failure. Additionally strategic planning in non profit must have a set of strategies that meet these requirements- †¢ Make full use of all the organization's most impressive strengths. †¢ Correct or neutralize all major weaknesses. It must not be based on these weaknesses. †¢ Either eliminate or reduce the impact of all the major threats. †¢ Exploit any highly rated opportunity for enhancing non-profit performance. Be strictly practical and relevant to the precise strategic situation of th e particular non-profit organization, and hopefully be †¢ Imaginative in the sense of being able to engage staff in implementation, and stand out among similar non-profit organizations in some way, and not be a pale imitation of what everyone else is doing, so as to strengthen the community standing of the organization and its non-profit mission. The following are some of the strategic contexts for non-profit organizations. (i) Governorship The not-for-profit organizations are not governed by organic law (constitutions).Top management teams are empowered by the corporate charter to engage in strategy implementation. A direct link between strategy formulation and implementation and the active involvement of all relevant parties throughout the process is deemed to be essential to effective private sector policy making. (ii) Openness to External Environment Not-for-profit organizations even though open to the external environment, the chief executives or board directors may ignore contributions into policy formulation and implementation processes from the various stakeholders.Failure to consider such contributions does not necessarily put their careers into risk, neither the legitimacy nor the credibility of the organization. (iii)Clearly defined goals Not-for-profit organizations generally operate within the framework of a limited number of relatively stable goals such as growth, profitability or market share. As (Peters & Waterman, 1982) noted, the top managements of more effective organizations appear to focus their attention on a limited set of clearly defined objectives. (iv) Cultural orientation Strategy formulation is largely affected by culture in non-profit organizations.Informal processes are used; for example an outstanding performer awarded a bonus in a not-for-profit organization is received well and does not attract bickering from other staff. (v) Human Resource Strategies In non-profit organizations, the personnel system is not based on merit. Employment, reward and advancement are done haphazardly thus creating a dependency relationship between the junior and senior staff. (vi) Separation of functional authority Not-for-profit organizations do not have a separation of functional authority like in the public sector.The organizations may be run by the directors who have founded them. The directors make day to day decisions and could even head departments in the organization. (vii) Marketing Strategies for non profit organization †¢ Website platform. †¢ Social media †¢ Brand enthusiasm †¢ Newsletters †¢ Creative Viral Programs †¢ Monitring. REFERENCES Peters, T. J. , & Waterman, R. H. (1982). In Search of Excellence. New York: Harper & Row. Stevens, J. M. , & McGowan, J. R. (1983). Managerial Strategies in Municipal government Organizations. Academy of Management Journal.